| Red
Bull Peak Performance Fitness has been carrying out mainstream sports development for Red Bull since 2001. Red Bull suffered from a lack of credibility in mainstream sport, and this was simply due to lack of education about the product and the media's capacity to fabricate horror stories about people drinking it. With our connections in the Zurich Premiership and SuperLeague rugby, we began seeding the product by educating athletes and coaches on how to use it correctly - "As a fellow trainer, I was able to speak to coaching staff in their language as opposed to a marketeer who couldn't answer their questions to the depth required. I'm there to help them as one of them, not sell them something - and it's this that's made the programme a success." says Darren. |
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| What does it do? Red Bull focuses your mind, allowing you to apply yourself physically. This ensures that you perform safely and effectively at 100% with maximum return on your effort. Some Frequently Asked Questions: Is Caffeine a Banned substance in sport? No, as of Jan 1st 2004 caffeine was officially taken off the banned substance list by WADA (the World Anti Doping Agency). Prior to this decision however Caffeine was viewed a substance that needed to be monitored and was therefore subject to a limit. This limit was the equivalent to drinking 6-8 cans of Red Bull every 2 hours. |
| From this starting point Red
Bull is now used everywhere in the Zurich Premiership, Superleague,
England Rugby, Scotland and Wales. Darren Campbell, Jason Gardener
and Lee McConnell are all Red Bull athletes - as with all Red Bull
athletes, they are not paid to drink the product as they already use
it and believe in it. Swimming, football, hockey and even Golf use
Red Bull - and as more sportspeople and coaches become educated, the
list of users grows. "When Red Bull approached me about seeding the product into sport - the task was a little daunting and none of us really knew where it was going to go. But I believed that as long as we gave people the facts - they would come to the same conclusions as I did, and start using it. In what is a relatively short space of time, through educating and building genuine relationships - we've managed to get everyone at the top level of every mainstream sport using it on merit as opposed to signing blank cheques" "It also gives me the opportunity to work with the best sportspeople, coaches and sports scientists in the world, which is priceless in terms of my own personal development and the rest of my team." |
| Is there any difference Between Red
Bull in Different Countries? Red Bull is still canned in the original factory using the same water source. Each Red Bull country has an allotted run in the factory, before be packed into containers and the transported to its destination. This ensures that the can of Red Bull you buy in Moscow is exactly the same as the can you buy In California, apart from the lettering! Stimulation or Sugar free? The effects of Stimulation and Sugar Free Red Bull on the body and mind are the same. If you’re on a calorie-controlled diet, or feel that you do not need the 25g of carbs as you pre-activity carb plan has taken care of it, then use sugar free. If however you feel that those 25g of carbs will be required, then use stimulation or a combination of both stimulation and sugar free. |
| What is Red Bull? In 1987 its founder, Dietrich Mateschitz, launched Red Bull in Austria. It is now available in 102 countries worldwide with around 1 billion cans being consumed each year. While working for Proctor and Gamble in the early 1980s Mateschitz found a drink that enabled him to stay awake and alert after his long haul flights. This product was called “Kretang Deng” and was a concentrate that was mixed with water. Red Bull is the literal translation of “Kretang Deng”. After several years of research, brand building and making a product suitable for the Western world, Red Bull was launched. It finally came to Britain in 1995 and is now one of it’s biggest markets with sales in the UK last year topping 213 million cans. Red Bull is much more than a soft drink – it is an energy drink. It was designed for moments of increased physical and mental stress and improves endurance, alertness, concentration and reaction speed. In short: it vitalises body and mind. The effectiveness of Red Bull Energy Drink has been proven by a large number of scientific studies. The Red Bull motto is that it “stimulates body and mind”. It does this by using a combination of different ingredients, principally caffeine, taurine and glucuronolactone amongst others. All studies that have been conducted on Red Bull are for the product as an entity rather than the individual components of the drink. It has been used extensively in Free – or extreme – sports and motor sports for a number of years. The effectiveness and multi faceted nature of the product has also meant that people also use the product to stay awake and alert while driving and at work. All this has now had a knock on effect into mainstream sports where the product benefits are being utilised. Will a cup of coffee have the same effect? Red Bull does contain caffeine just like coffee however it is the other ingredients in Red Bull that improve the benefits of the caffeine and make the effects last longer. How much is 80mg of caffeine? A normal cup of filter coffee will usually have around 80mg of caffeine while tea contains 50mg. However, what is a “normal” cup of coffee? Red Bull is a regulated dosage, what is says on the can is what you get- 80mg. What are the other ingredients? All the contents, other than Caffeine are naturally occurring substances in the body. Taurine and Glucuronolactone are naturally occurring Amino Acids that the body is unable to synthesise. A person weighing 70kg normally has approximately 70g of Taurine in the body. In certain situations the body needs to replenish these and extracts them from food that has been eaten. If you have no need for them then they will simply pass through the body and be excreted as waste. Why do some of the ingredients have more than 100% of the RDA The Recommended Daily Allowance is what is required to be alive rather than what you need for a healthy balanced diet. When and how should I use it? You should drink 1 to 2 cans 40 mins to 1 hour before your chosen activity, and/or at some suitable break period during your activity. The effects of Red Bull should last at least an hour, so factor this in when choosing your time to take Red Bull. Whilst caffeine is a diuretic, there is not enough caffeine in Red Bull to de-hydrate you. However, as good hydration practice you should consume equal amounts of water to the amount of Red Bull you drink. If you are thirsty you are already de-hydrated, so reaching for a can of Red Bull is not the answer. Caffeine is no longer on the WADA banned list however this does not mean that consuming 4 cans of Red Bull at once will give you twice the effect of 2 cans. 1 to 2 cans of Red Bull are more than enough to focus your mind. You can use it pre-activity and during, but would advise an upper limit of 4 cans consumed over time. As a fixed measurable dose of ingredients you can easily monitor your intake. When drinking Red Bull, as a fixed dose if ingredients it should be consumed as quickly as comfortable, not sipped slowly over time. The full can has to be consumed to receive the full benefit of it’s effects. For more info on Red Bull go to www.redbull.co.uk |